That* Blog

Read about stuff we’re loving, things that are worth knowing and any other bits and bobs that fly into our radar. It’s a bit of this and a bit of That*.

Tina Benias 17/2/25 Tina Benias 17/2/25

Apple Patents Brainwave-Reading Earbuds

Tina Benias 7/2/25 Tina Benias 7/2/25

Why Most Businesses Ignore Email Marketing and Lose Sales Because of It

Tina Benias 3/2/25 Tina Benias 3/2/25

The EU Just Dropped the Hammer on AI—Here’s What Aussie Businesses Need to Know

Tina Benias 29/1/25 Tina Benias 29/1/25

The Secrets to Writing Like a Human (and Fooling AI Detectors)

Tina Benias 22/1/25 Tina Benias 22/1/25

How The Master Prompt Can Transform Your Copywriting

Tina Benias 15/1/25 Tina Benias 15/1/25

Who Are We Without Work? The Real Impact of Automation

Tina Benias 14/1/25 Tina Benias 14/1/25

America Bans TikTok And THIS Is The People’s Replacement

With TikTok banned in the U.S., millions are flocking to RedNote, a Chinese lifestyle app. Explore the cultural crossover and why this unexpected app is taking over.

Tina Benias 9/12/24 Tina Benias 9/12/24

Cibo Sold to Gloria Jean’s

Tina Benias 2/12/24 Tina Benias 2/12/24

Zara’s Re-Positioning The Brand

Tina Benias 1/11/24 Tina Benias 1/11/24

How To Build a Business That Lasts

Tina Benias 8/10/24 Tina Benias 8/10/24

How Yo-Chi Crafted a Winning Value Proposition and Made Frozen Yogurt Cool Again

Tina Benias 8/10/24 Tina Benias 8/10/24

Heard of Substack? You Might Want To Get On It!

Tina Benias 7/10/24 Tina Benias 7/10/24

The Return of The Gatekeepers

Algorithms promised freedom but failed. Discover why gatekeepers are back and how creators can thrive with authentic curation in a world of algorithm-driven content.